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Get More Out Of Every Call

A Proven Water Treatment Sales Program
For HVAC Companies

Award-Winning Products

Systems of the year   Hnest water filter

 

The Honest Water Filter Company proudly announces that the Utilities Business Review has awarded us the “House Water Filtration Systems of the Year” for 2025! The Utilities Business Review is one of the most respected publications in its industry, and we want to thank them for recognizing the high quality of our water systems.
This award is another reason the advanced Honest Water Filter Systems stand head and shoulders above traditional residential water treatment solutions.

Honest water filters are exclusively available to Service Companies. Our products are NOT sold through supply houses, retail locations, online, or directly to consumers. That means more money in your pocket.

THE HONEST WATER FILTER PROGRAM

Water Dominance is our proven, step-by-step program that is transforming the way service companies offer and perceive water treatment. As experienced professionals in water treatment for over 25 years, we understand the challenges that water treatment sales can pose for many service companies.

That’s why we developed the Water Dominance Program. We believe it’s you, the service contractor, who should be offering water treatment, and we can make that easier.

  • Our program already has over 200+ dealers, and growing.
  • Industry pros have installed thousands of systems across the US.
  • On average, dealers see water treatment sales become 15% or more of their service revenue.
  • Our program has helped companies generate over $30M in water treatment revenue.

How Can Water Dominance Help You Dominate Your Market?

Water Dominance Logo Honest Water Filter

THE ADVANTAGES OF OUR PROGRAM

We Are The Industry Leaders

MARKETING SUPPORT

Our commitment to our dealer’s success does not end when you sign up. In fact, it’s only the beginning. We work with your marketing team to provide website content and marketing assets to help your technicians close sales in the home.

LEADERSHIP TEAM

In addition to providing second-to-none training for your technicians, our award-winning team can help you and your managers with business leadership functions as well. We know that any company success starts at the top.

INDUSTRY-FIRST APP

We have created the industry’s first field App to support your technicians in real time. Sometimes installation issues come up. With the Honest Water Filter App, a technician can connect with our Technical Services team on the job site.

WHAT MAKES HONEST WATER FILTER DIFFERENT

Why Work With Us

PRODUCTS

The Honest Water Filter Company introduces the latest advancements in water treatment systems. Designed FOR plumbers BY plumbers, Honest Water Filters are NSF-certified for performance. They effectively and efficiently deliver high-quality water filtration in a space-saving footprint.

TRAINING

The award-winning Honest Water Filter Executive Team boasts over 90 years of combined training experience in the plumbing, HVAC, and water treatment industries. This experience gives you and your team a competitive edge when offering water treatment in your market.

SUPPORT

From training to sales & marketing to technical support, The Honest Water Filter Company provides unmatched support for you and your team. In fact, we have an industry-first app that makes communicating with our team extremely easy.

RESPONSIVENESS

How many times have you tried to contact a vendor with no response? Frustrating to be sure. Here at the Honest Water Filter Company, our goal is to make our dealers successful, and having exceptional response time is one way we do that.

PRODUCT GALLERY

Easiest Installation In The Industry

Ultra Filter Installation Knoxville TN   Honest Water Filter
San Diego Install Honest Water Filter
Double Diamond Install   Honest Water Filter
Ultra Filter Install Honest water filter

OUTPERFORM THE STANDARD

Compare For Yourself

More Carbon – Two Honest Water Filter Cartridges contain 4.25 cubic feet of carbon in block form. That’s almost three times the amount of carbon found in a typical carbon tank, which only contains 1 – 1.5 cubic feet of loose granulated carbon.

Longer-Lasting Filtration – Honest Water Filters are NSF Performance-Certified for 99.95% chemical reduction for up to 530,000* gallons in our 2-cartridge system. The chart below shows stand-up tank carbon drops down to 69 reduction after just 10,000 gallons.

*If used with the Defender Pre-Filter or Diamond Ultra-Filter under normal municipal water conditions.

Microns Matter – Honest Water Filters range from 5.0 microns to 0.015 sub-micron. Most stand-up tank systems have a similar filtering capability to beach sand; between 150 and 1500 microns.

NSF Certified – Honest Water Filters are NSF system-certified for performance to Standards 42-53 depending on the system. Other systems typically have a Standard 61 for safety, which does not establish performance, taste and odor, or microbial growth support requirements for drinking water system products, components or materials.

Carbon Block vs Loose Carbon   Honest Water Filter

What Our Dealers Say

In Their Words

Andys Plumbing   Honest Water Filter

As a service contractor, I’ve always prioritized offering my customers the best products available. Since solely adding Honest Water filtration systems to our inventory, I’ve seen a remarkable difference in customer satisfaction. The installation process is straightforward, and the systems provide top-notch water quality that our clients rave about. Not only do these systems enhance the health and taste of the water, but they also align perfectly with our commitment to sustainability. The support from Honest Water has been exceptional, providing training that empowers my team to recommend and install their systems confidently. Honest Water has truly set us apart in a competitive market, and our customers appreciate having access to such a reliable filtration solution. I highly recommend Honest Water to any contractor looking to elevate their service offerings!

Andy Kromchad
Andy’s Plumbing

George Plumbing Company shot   Honest Water Filter

We have installed several types of water filters, over the past 20 years. Never have we received the customer satisfaction response like we get each time we complete an Honest Water Filter install. I have systems installed commercial and residential buildings, rental homes, family members, and many friends homes. The unsolicited response we get is incredible. Thank you for the training, technical support and, excellent product.

David Wade
George Plumbing

Service Legends Des Moines Iowa   Honest water filter

“I’ve been thoroughly impressed with The Honest Water Filter Company and their exceptional water treatment solutions! Over the past few years, it’s been incredible to see how water treatment has become such a significant part of our business, now making up over 20% of total sales in our plumbing department. This growth is a true testament to the quality and effectiveness of their products.

Clients absolutely love the water treatment options provided by us with the help of The Honest Water Filter Company. Whether it’s for homes or businesses, the feedback has been overwhelmingly positive. Customers are noticing cleaner, healthier water and a significant improvement in the overall taste and quality.

What’s even more impressive is the feedback from our plumbing technicians. They consistently tell me that the systems they install are hands down the best on the market. These systems are reliable, easy to maintain, and offer real, lasting benefits for homeowners and businesses alike.

If you’re looking for a reliable, high-quality water treatment solution, I highly recommend The Honest Water Filter Company. They’re making a big difference in the industry and providing their clients with water treatment systems that truly stand out!”

Jeff Fazio
Service Legends